PR and marketing are both integral parts of any successful business. Both often aim to increase brand awareness and visibility, but they do so in very distinct ways.
With the right approach, you can use PR marketing to get positive coverage in the media, boost your credibility and reputation, and reach new customers. But how do you create an effective PR strategy?
Public relations (PR) is a powerful tool for building brand awareness and trust. It is used to create relationships with key stakeholders and promote products, services, and campaigns.
It's also important to understand that PR isn't just about publicity or getting your name out there. It requires strategic planning, creativity, and good communication skills.