{"id":7234,"date":"2023-05-16T09:00:00","date_gmt":"2023-05-16T02:00:00","guid":{"rendered":"https:\/\/troioi.io\/?p=7234"},"modified":"2023-05-04T09:40:35","modified_gmt":"2023-05-04T02:40:35","slug":"what-is-brand-equity-and-why-does-it-matter","status":"publish","type":"post","link":"https:\/\/troioi.io\/blog\/marketing\/branding\/what-is-brand-equity-and-why-does-it-matter\/","title":{"rendered":"What is brand equity and why does it matter?"},"content":{"rendered":"\n
Brand equity is a key factor in the success of any business. It is the value that customers associate with a brand and the positive or negative feelings they have towards it. These feelings can drive customers to purchase products or services from the brand, and can influence how the brand is perceived in the marketplace.<\/p>\n\n\n\n
A strong brand equity can help a business stand out from its competitors and build customer loyalty. It also makes it easier for a business to introduce new products and services, as customers are more likely to be open to them if they already have a positive feeling towards the brand.<\/p>\n\n\n\n
The purpose of this article is to discuss what brand equity is, why it matters, and how businesses can create and maintain strong brand equity. We will also provide some tips for building your own brand equity so you can stay ahead of your competition.<\/p>\n\n\n\n